I'm sure a lot of you have seen the Kickstarter for the Coolest Cooler, it's pretty much gone viral. If you haven't, here's the story.
This inventor guy, Ryan Grepper, came up with a new cooler. Yeah, big whup. But this is no ordinary cooler. This one comes with a freakin' blender which works off a rechargeable battery. But wait, there's more. How about built-in waterproof speakers, USB port for charging your phone, LED lights inside the cooler for evening parties, bungee cords for hauling gear, separate compartments, plates/cutting board, knife, great wheels and a damn bottle opener. Are you kidding me?
Here's the campaign video
The Kickstarter started with a goal of raising $50,000. In less than 36 hours, that goal was reached, and the money has not stopped pouring in. As I write this, the amount raised is OVER $3 MILLION DOLLARS. And, there are still 48 days to go in the funding period.
The biggest question I have about this is, what took so damn long? How have we not seen the future of the cooler in such vivid detail before? Why were cooler manufacturers content to offer us the same boring crap year after year. And now that we see it is a feasible option, how can we live without one?
I want one. Bad. So do 16,000+ other people who have invested in the Kickstarter.
Unfortunately we will be waiting for a while for the prototype to become an retail item. But for the next 48 days, I'll be having the Coolest Cooler campaign page opened on my browser.
It's just the Coolest.